Marianna
Construction
UI/UX Case Study
Marianna Construction
Problem Statement
Marianna Construction is challenged in effectively establishing and promoting their professional services. Only receiving referrals through word-of-mouth means they do not reach a large demographic.
Possible Solution
How might we create a platform that is user-friendly to showcase their expertise, offerings and attract potential clients?
Design Thinking Process
Brainstorming
Empathize Phase
Qualitative Research
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User Interview Questions
- How long have you been living here?
- Do you like your house?
- Why do you want to renovate your home?
- Did you do any online research about your project? What website did you use?
- Why did you decide to find a contractor, and how did you find him
- How do you set up the budget?
- In the end, is it over budget if yes? How do you feel about that?
- Are you satisfied with the result?
- If you need to do another home project, will you do anything different?
- What are their dislikes?
- What will make them not to hire same contractor?
- What is the preferences in payment options?
Affinity diagram
Competitor Analysis
Value Proposition
Define Phase
User Persona
Hannah is a married professional mother who is interested in pursuing some home renovation projects and would like to find a small business contractor online.
Hannah Lee
Age
Education
Status
Occupation
Location
37
Master in Business
Married with children
Sales Manager
Toronto
Personality
Introvert
Thinker
Tech-Savy
Masters in Business
Brief Story
Hannah currently lives in a home with her husband and son. They have lived there for the past 5 years. She loves spending time in her backyard and garage but feels like some renovations inside the house are needed.
Goals
Wants to find a trustworthy contractor for home renovation projects
She wants consistent communication with the contractor and to stay within budget
She prefers using online websites to find contractors and educate herself
She wants consistent communication with the contractor and to stay within budget
She prefers using online websites to find contractors and educate herself
Frustations
Price and budget can get too high related to quality they provide
Currently finds perfect people from past work relations, family, friends and within my circle which is tedious.
Not much choice online to find reliable contractor websites with information, services offered and pictures with reviews and testimonials
Currently finds perfect people from past work relations, family, friends and within my circle which is tedious.
Not much choice online to find reliable contractor websites with information, services offered and pictures with reviews and testimonials
Storyboard
User Flow
Site Map
Low-Fidelity Wireframes
Mobile Wireframe
Typography & Colors
UI Style Guide
Mobile Prototype
Desktop Prototype
