Yippy
UI/UX Case Study
Yippy
Your family's travel assistant
Problem Statement
The challenge in traveling with kids lies in the difficulty of having enjoyable and relaxing experiences, hindering the ability to have fun during the journey.
Design Thinking Process
Brainstorming
Empathize Phase
Qualitative Research
- We choose five interviewees who has child and has family travel history before.
- There are mainly parent with young kids
- All question is get to know them on their travel experience
Interview Questions
- What is your favorite travel destination?
- Where do you kids want to go?
- How do you usually plan your trip?
- What is your budget for the family travel?
- Tell me about the experience of the last trip you went on with the kids.
- What is the hardest part about traveling with kids?
- What will make the trip easier?
- What app or website do you usually use to plan the trip?
Affinity Diagram
Define Phase
User Persona
Emma Thomas
Age
Status
Occupation
Location
35
Married
Veterinarian
North York
Personality
Wise
Friendly
Confident
Brief Story
Emma was married with her husband and have a baby few months ago. Lily and her husband wish to travel and explore new places, make memories, and have fun together as a family.
Goals
- Travel to place that is kids friendly
- She wants have nice trip but stay within budget
- Easy travel
Frustations
- It is hard to book all the restaurant before the trip
- There are not many places that are kid friendly.
- There are too much stuff to pack before the trip.
Storyboard
User Flow
Mobile Wireframe
Typography & Colors
Fonts Used
Color Used
Color UsedMobile Prototype
